Creative Direction // Strategic Thinking
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Dos Equis Pavilion

Dos Equis Pavilion

 With a full naming rights deal with Live Nation, we had the unique opportunity to light up the stage at the newly minted “Dos Equis Pavilion” in Dallas Texas. The amphitheater now includes a full new brand identity, including in-venue signage, digital presence, press materials, and the Dos Equis Beer Garden. All summer long, we’re serving up tunes and cold beer, pushing sales through the roof, and boosting local brand awareness.

credits: my role - GCD / Eric smith - ACD / Chris Battle - SRD / Allison Babin - CW


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