Creative Direction // Strategic Thinking
closeup.png

Spice Up Your Cinco

Spice Up Your Cinco

Cinco de Mayo has always been about Mexican food, fun and, of course, drinking. And Dos Equis is never one to miss a celebration. In the spirit of keeping things interesting, we challenged people to spice up their Cinco with Dos Equis for the chance to have the ultimate authentic celebration. Through a Cinco sweepstakes, we custom designed a Dos Equis guitar case that doubled as a Cinco de Mayo party kit, complete with a branded ceramic serving platter, copper drink shaker and Bluetooth speaker.

credits: my role - GCD / Eric smith - ACD / Valentina stefandis - ad / Allison babin - CW Awards: 2018 Gold Addy


Small-Images1.jpg
social.jpg