Samsung Electronics
Samsung, a leader in the television industry, enlisted our help to generate a comprehensive visual communications system for their storefront displays and specialty retail brand walls. This project involved introducing new products and educating customers on enhanced features while crafting an organized voyage that consumers can follow. With big-box stores like Best Buy, Costco, Target among many others with distinct requirements constantly changing due to high volume of traffic this was no small task!
credits: my role - GCD / Chris Gallevo - ACD / Noah Bailey - ACD writer / Kaitlin muro- ad / reagan klancnik - AD / hailey campbell - aad
Samsung Ark Launch
Samsung's display division took a bold approach with their new ArK gaming monitor – it's an ultra-modern 55” curved screen that effortlessly transforms any desk into a captivating and immersive gaming station. Our team wanted to capitalize on this excitement, so we created fresh visuals and communications for the highly targeted campaign in order to generate more buzz around the monitor. With its ability to rotate vertically and horizontally, our digital animation team collaborated with our team and designed an interactive advertisement where viewers can physically interact with the ad by swiping or rotating it with their finger!
