Heineken Save Your Seat

Heineken Save Your Seat

Harnessing the power of Miami’s people and their steadfast admiration for the historic venue, the “Save Your Seat” campaign was born. We partnered with the popular crowdfunding site Indiegogo for the sole purpose of raising $100K to jumpstart the stadium’s facelift. And when people donated to the project, they earned a piece of the actual structure in return—like an original stadium seat. The campaign resonated so well with the city of Miami because we put its people and stadium above the Heineken brand—all while cementing a piece of history in the homes of Miamians and others alike.

credits: my role - CD / PHIL CAMAROTA - ECD / Tim mara - SRAD / TYLER YONCHUICK - CW / George cox - video/edit AWARDS: 2017 Shortlisted Cannes Lions / 2017 Bronze clio winner